I love teaching people to make more purposeful decisions in their business, so that they can get more clients, make more sales, and build businesses that will make a difference in their lives. That’s why I was delighted to be a guest on the podcast Making Good!
Making Good is a podcast for people who want a business that makes them money, makes them proud, and makes the world a better place. Hosted by the fabulous Lauren Tilden, this podcast focuses on building a strong small business, and using it as a tool for good.
I had so much fun talking to Lauren, and highly recommend giving her show a listen!
In this episode, we discussed:
How to not be overwhelmed by analytics
The kinds of data that are relevant for small businesses to pay attention to
The benefit of tracking analytics
The change happening with Google Analytics (UA to GA4) and what folks need to do
My philosophy of “data over drama”
Why it’s important to detach self-worth from business performance
Grab your free analytics Goodies!
Download my Minimal Metrics Cheat Sheet
Save your seat for my new free class, Data-Driven Magic: How to Ditch Guesswork + Skyrocket Sales (with Google Analytics!)